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Marketing Principles Lesson Plans
Marketing Principles Lesson Plans (March 20-24, 2023)
Monday 3/20/2023
Unit 3 Business Basics (International Trade)
Learning Objective(s):
1-Students will review for an assessment on the business basics concepts.
2-Students will learn how to write and properly submit a cover letter.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are some similarities and differences in the public and private sector?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Graphic Organizer (Venn Diagram comparing and contrasting public and private schools)
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Vocabulary Review Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (Resume):
7-Resume Building Activity
Homework:
Study for Unit 3 Test
Tuesday 3/21/2023
Substitute Lesson Plan (Workplace Ethics)
Learning Objective(s):
1-Students will review for an assessment on the business basics concepts.
2-Students will learn how being dishonest on the job can seriously and negatively impact their job.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
Why do employees think it is okay to take small items or give things to friends while on the job?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Image Brainstorming Activity (Picture of a fast food employee giving friends free food. Possible Consequences?)
Work Period:
3-Review Workplace Ethics Scenarios
4-Complete Workplace Ethics Response Sections
5-Learning Stations: (Quizlet, Kahoot and PowerPoint Review)
Closing:
6-Thumbs Up Thumb Down (Do’s and Don'ts of Workplace Ethics)
Employability Skills (Resume):
7-Resume Building Activity
Homework:
Study for Unit 3 Test
Wednesday 3/22/2023
Unit 3 Business Basics (Formative Assessment)
Learning Objective(s):
1-Students will complete an assessment on the business basics unit concepts.
2-Students will learn how to complete a job application.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
Why are intellectual property rights important to a society that allows citizens freedom of ownership?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Quick Test Review
Work Period:
3-Unit 3 Business Basics (Formative Assessment)
4-Marketing Application Activity
Closing:
5-T-Shirt Design (Design a T-Shirt summarizing the lesson)
Employability Skills (Job Application):
6-Written Job Application Activity
Homework:
No Homework
Thursday 3/23/2023
Unit 3 Business Basics (Roles of Government)
Learning Objective(s):
1-Students will explain the role of government in the private enterprise system.
2-Students will learn how to complete a job application.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How do the roles of government affect businesses?
Soft Skills Activity:
1-Students will print and sign their name 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer (K-W-L chart on knowledge of the branches of government)
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (Job Application):
7-Electronic Job Application Activity
Homework:
No Homework
Friday 3/24/2023
Unit 3 Business Basics (Roles of Government)
Learning Objective(s):
1-Students will be able to present examples of a business’s social responsibilities.
2-Students will learn how to open the school store for business operations and greet customers.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are some benefits of responsible business practices?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-T-Shirt Design (Students will design a T-shirt summarizing the Unit)
Employability Skills (Preparing a Business for Daily Operations):
7-School Store Role Play Activity
Homework:
No Homework
Marketing Principles Lesson Plans (March 13-17, 2023)
Monday 3/13/2023
Unit 3 Business Basics (International Trade)
Learning Objective(s):
1-Students will describe the benefits of international trade.
2-Students understand the impact of their influence and the power of others' influence on them.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How would your life be different if countries did not exchange products?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Lesson Introduction Video (Types of Product Warranties)
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (Sphere of Influence):
7-Sphere of Influence Activity
Homework:
No Homework
Tuesday 3/14/2023
Unit 3 Business Basics (Global Marketplace)
Learning Objective(s):
1-Students will identify political and economic factors that affect international business.
2-Students understand the impact of their influence and the power of others' influence on them.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How can infrastructure be an opportunity as well as a threat to foreign investment?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (Sphere of Influence):
7-Sphere of Influence Activity
Homework:
No Homework
Wednesday 3/15/2023
Unit 3 Business Basics (Traits of Private Enterprise)
Learning Objective(s):
1-Students will explain the characteristics of the free enterprise system.
2-Students understand the impact of their influence and the power of others' influence on them.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
Why are intellectual property rights important to a society that allows citizens freedom of ownership ?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (Venn Diagram)
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills (Sphere of Influence):
7-Sphere of Influence Activity
Homework:
No Homework
Thursday 3/16/2023
Unit 3 Business Basics (Types of Business)
Learning Objective(s):
1-Students will compare and contrast profit and nonprofit organizations.
2-Students will learn how to write and properly submit a cover letter.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What is DECA classified as a nonprofit organization?
Soft Skills Activity:
1-Students will print and sign their name 5 times. (partner check for legibility)
Opening:
2-Class Discussion (Differences in public and private schools)
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
5-Thumbs Up Thumbs Down
Employability Skills (Cover Letter):
7-Cover Letter Activity
Homework:
No Homework
Friday 3/17/2023
Unit 3 Business Basics (Functions of Business)
Learning Objective(s):
1-Students will learn the major functions of business.
2-Students will learn how to open the school store for business operations and greet customers.
Standard(s):
MKT-MP-4: Implement, modify, and improve business and marketing systems to facilitate business activities.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What is the significance of small businesses to the U.S. economy?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Business Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
5-T-Shirt Design (Students will design a T-shirt summarizing the Unit)
Employability Skills (Preparing a Business for Daily Operations):
6-School Store Role Play Activity
Homework:
No Homework
Marketing Principles Lesson Plans (March 6-10, 2023)
Monday 3/6/2023
Unit 5 Product (Warranties)
Learning Objective(s):
1-Students will learn the different types of warranties.
2-Students will list and discuss some of the variables or factors that can negatively affect how someone uses their time.
Standard(s):
MKT-MP-6: Employ financial knowledge and skill to facilitate marketing decisions.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
Why are warranties and guarantees both essential components of product and service planning?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Lesson Introduction Video (Types of Product Warranties)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (TPP Model):
7-Time Planning and Priorities Activity
Homework:
No Homework
Tuesday 3/7/2023
Unit 5 Product (Credit)
Learning Objective(s):
1-Students will learn the importance and various sources of credit.
2-Students will list and discuss the main areas that they spend their time in a typical week.
Standard(s):
MKT-MP-6: Employ financial knowledge and skill to facilitate marketing decisions.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the advantages and disadvantages of using credit for purchases?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (TPP Model):
7-Time Planning and Priorities Activity
Homework:
No Homework
Wednesday 3/8/2023
Unit 5 Product (Test Review)
Learning Objective(s):
1-Students will review for an assessment on their knowledge of the product unit concepts and terms.
2-Students will list and discuss the main areas you spend your time in a typical week.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-6: Employ financial knowledge and skill to facilitate marketing decisions.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What impact does the product life cycle have on the marketing strategy and product mix?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (Venn Diagram)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Product Life Cycle In-Class Project (Nike or Coca Cola)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills (TPP Model):
7-Time Planning and Priorities Activity
Homework:
No Homework
Thursday 3/9/2023
Unit 5 Product (Formative Assessment)
Learning Objective(s):
1-Students will complete an assessment on their knowledge of the product unit concepts and terms.
2-Students will learn how to apply the TPP model to their daily time management.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-6: Employ financial knowledge and skill to facilitate marketing decisions.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What is the difference between a full warranty and limited warranty?
Soft Skills Activity:
1-Students will print and sign their name 5 times. (partner check for legibility)
Opening:
2-Quick Test Review
Work Period:
3-Unit Test (Formative Assessment)
4-Marketing Applications Activity
Closing:
5-Closing the Achievement Gap Activity (Test Corrections Page)
Employability Skills (TPP Model):
7-Reality and Facts Activity
Homework:
No Homework
Friday 3/10/2023
Unit 5 Product (Credit/ Grade Recovery Opportunity)
Learning Objective(s):
1-Students will have the opportunity to complete or re-do any missing or failing assignments.
2-Students will learn how to open the school store for business operations and greet customers.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-6: Employ financial knowledge and skill to facilitate marketing decisions.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are possible consequences when assignments are not completed on time as a student and an employee?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Class Review of Credit/ Grade Recovery Opportunities
4-Individual/ Group Workstations
Closing:
5-T-Shirt Design (Students will design a T-shirt summarizing the Unit)
Employability Skills (Preparing a Business for Daily Operations):
6-School Store Role Play Activity
Homework:
No Homework
Marketing Principles Lesson Plans (February 27-March 3, 2023)
Monday 2/27/2023
Unit 5 Product (Product Development)
Learning Objective(s):
1-Students will identify the stages of the production planning process.
2-Students will list and discuss some of the variables or factors that can negatively affect how someone uses their time.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What marketing activities must occur prior to launching a new product?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Closing the Achievement Gap Activity (Review Standards Mastered and Not Mastered on the Unit Test)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (TPP Model):
7-Time Planning and Priorities Activity
Homework:
No Homework
Tuesday 2/28/2023
Unit 5 Product (Product Life Cycle)
Learning Objective(s):
1-Students will identify the four stages of the production life cycle.
2-Students will list and discuss the main areas that they spend their time in a typical week.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What impact does the product life cycle have on the marketing strategy and product mix?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (TPP Model):
7-Time Planning and Priorities Activity
Homework:
No Homework
Wednesday 3/1/2023
Unit 5 Product (In-Class Project: Product Life Cycle)
Learning Objective(s):
1-Students will complete a project displaying the four stages of the production life cycle.
2-Students will list and discuss the main areas you spend your time in a typical week.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What impact does the product life cycle have on the marketing strategy and product mix?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (Venn Diagram)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Product Life Cycle In-Class Project (Nike or Coca Cola)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills (TPP Model):
7-Time Planning and Priorities Activity
Homework:
No Homework
Thursday 3/2/2023
Unit 5 Product (Branding)
Learning Objective(s):
1-Students will learn the nature, scope and importance of branding in product planning.
2-Students will learn how to apply the TPP model to their daily time management.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are brands so important to the success of a business?
Soft Skills Activity:
1-Students will print and sign their name 5 times. (partner check for legibility)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Marketing Applications Activity
5-Learning Stations: (Case Study/Article Review, Quizlet/ Kahoot, Instructional Video, Vocabulary Review)
Closing:
6-Headlines (Students will create a Newspaper Headline summarizing the Unit)
Employability Skills (Success):
7-Reality and Facts Activity
Homework:
No Homework
Friday 2/17/2023
Unit 3 (Grade Recovery Opportunity)
Learning Objective(s):
1-Students will complete any missing or failing unit assignments for partial or additional credit.
2-Students will define the characteristics of a “successful” leader and role model.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How do the factors of production affect the economy?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Class Discussion (Importance of Completing Tasks On Time)
Work Period:
3-Review Grade/Credit Recovery Procedure
4-Complete Missing/ Failing Assignment
5-Submit and Review Missing/Failing Assignments with Instructor.
Closing:
6-T-Shirt Design (Students will design a T-shirt summarizing the Unit)
Employability Skills (Greeting Customers):
7-School Store Role Play Activity
Homework:
No Homework
Marketing Principles Lesson Plans (February 13-17, 2023)
Monday 2/13/2023
Unit 3 Test (Business Basics)
Learning Objective(s):
1-Students will complete an assessment on the marketing basics unit concepts.
2-Students will define what ‘success’ looks like in the key areas of their life.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How does monitoring economic measures help economists achieve the three goals of a healthy economy?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Quick Unit 3 Test Review (Vocabulary Review Worksheet)
Work Period:
3-Unit 3 Test
4-Marketing Applications Activity
Closing:
5-TILT Reflective Response Activity. (Today I Learned To …)
Employability Skills (Definition of Success):
6-Small Group Activity
Homework:
No Homework
Tuesday 2/14/2023
Unit 3 In-Class Project (Factors of Production)
Learning Objective(s):
1-Students will complete a project displaying their knowledge of the factors of production.
2-Students will define the characteristics of a “successful” friend and student.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How do the factors of production affect the economy?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Closing the Achievement Gap Activity (Review Standards Mastered and Not Mastered on the Unit Test)
Work Period:
3-Review Factors of Production Project (Instructions and Rubric)
4-Individual and Small Group Work (Projects)
Closing:
5-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (Definition of Success):
6-Small Group Activity
Homework:
No Homework
Wednesday 2/15/2023
Unit 3 In-Class Project (Factors of Production)
Learning Objective(s):
1-Students will complete a project displaying their knowledge of the factors of production.
2-Students will define the characteristics of a “successful” leader and role model.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How do the factors of production affect the economy?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills (Definition of Success):
6-Small Group Activity
Homework:
No Homework
Thursday 2/16/2023
Unit 3 Project Presentations (Factors of Production)
Learning Objective(s):
1-Students will present their ‘Factors of Production’ projects.
2-Students will define the characteristics of a “successful” career.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How do the factors of production affect the economy?
Soft Skills Activity:
1-Students will print and sign their name 5 times. (partner check for legibility)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Marketing Applications Activity
5-Learning Stations: (Case Study/Article Review, Quizlet/ Kahoot, Instructional Video, Vocabulary Review)
Closing:
6-Headlines (Students will create a Newspaper Headline summarizing the Unit)
Employability Skills (Definition of Success):
6-Small Group Activity
Homework:
Secure a packaged product to bring and discuss in class tomorrow.
Friday 2/17/2023
Unit 5 Product (Packaging and Labeling)
Learning Objective(s):
1-Students will learn the functions of product packaging.
2-Students will define the characteristics of being financially “successful”.
Standard(s):
MKT-MP-9: Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How does product packaging and labeling help you as a customer?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Product PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
6-Review End of Unit Test or Project options.
Closing:
7-T-Shirt Design (Students will design a T-shirt summarizing the Unit)
Employability Skills (Greeting Customers):
8-School Store Role Play Activity
Homework:
End of Unit Project or Test Preparation (Secure Packaged Products)
Marketing Principles Lesson Plans (February 6-10, 2023)
Monday 2/6/2023
Unit 3 Business Basics (Economic Systems)
Learning Objective(s):
1-Students will explain the concept of an economy.
2-Students will begin to think about defining what “success” looks like in the key areas of their life.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
How are products manufactured and transported through the economy?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Closing the Achievement Gap Activity (Review Standards Mastered and Not Mastered on the Unit Test)
Work Period:
3-Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-TILT Reflective Response Activity. (Today I Learned To …)
Employability Skills (Success):
7-Definition of Success Activity
Homework:
No Homework
Tuesday 2/7/2023
Unit 3 Business Basics (Political and Economic Philosophies)
Learning Objective(s):
1-Students will learn the three political philosophies that have shaped world economies.
2-Students will begin to think about defining what “success” looks like in the key areas of their life.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are examples of countries that use the three different political and economic philosophies?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3-Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills (Success):
7-Power of Habits Activity
Homework:
No Homework
Wednesday 2/8/2023
Unit 3 Business Basics (Economy and Marketing)
Learning Objective(s):
1-Students will learn the purpose of privatization and nationalization
2-Students will begin to think about defining what “success” looks like in the key areas of their life.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
Which political and economic philosophy would most likely be prevalent when a county decides on privatization vs. nationalization?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Class Discussion (Follow-Up on Closing Questions from the previous day)
Work Period:
3-Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills (Success):
7-Reality and Facts Activity
Homework:
No Homework
Thursday 2/9/2023
Unit 3 Business Basics (Business Cycle)
Learning Objective(s):
1-Students will learn the key phases of the business cycle.
2-Students will begin to think about defining what “success” looks like in the key areas of their life.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
Essential Question:
What are the four key phases of the business cycle?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Graphic Organizer (Circle Chart)
Work Period:
3-Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Applications Activity
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Headlines (Students will create a Newspaper Headline summarizing the Unit)
Employability Skills (Success):
7-Reality and Facts Activity
Homework:
No Homework
Friday 2/10/2023
Unit 3 Business Basics Review
Learning Objective(s):
1-Students will review the Marketing Basics unit in preparation for an assessment.
2-Students will learn how to open the school store for business operations and greet customers.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What happens to an employee in each phase of the business cycle?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Headlines (Students will create a Newspaper Headline summarizing the Unit)
Employability Skills (Preparing a Business for Customers):
7-School Store Role Play Activity
Homework:
Study for Unit 2 Part 3 Test
Marketing Principles Lesson Plans (January 30- February 3, 2023)
Monday 1/30/2023
Unit 2 Marketing Basics (Elements of a Marketing Plan)
Learning Objective(s):
1-Students will learn the elements of the marketing plan.
2-Students will understand Goal Setting is easy but Goal Doing involves committing to a process and requires work.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the basic elements of a marketing plan?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-TILT Reflective Response Activity. (Today I Learned To …)
Employability Skills Activity (Goal Setting vs. Goal Doing):
7-Goal Setting vs. Goal Doing Activity
Homework:
No Homework
Tuesday 1/31/2023
Unit 2 Marketing Basics (Market Segmentation)
Learning Objective(s):
1-Students will explain the concept of market segmentation.
2-Students will understand Goal Setting is easy but Goal Doing involves committing to a process and requires work.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the four ways to segment the market?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills Activity (Goal Setting vs. Goal Doing):
7-Goal Setting vs. Goal Doing Activity
Homework:
No Homework
Wednesday 2/1/2023
Unit 2 Marketing Basics (Pricing Function)
Learning Objective(s):
1-Students will explain the nature and scope of the pricing function.
2-Students will begin to think about defining what “success” looks like in the key areas of their life.
Standard(s):
MKT-MP-8: Utilize pricing strategies to maximize return and meet customer’s perception of value.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What is the importance of a promotional budget?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Class Discussion (Follow-Up on Closing Questions from the previous day)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills Activity (Definition of Success):
7-Definition of Success Activity
Homework:
No Homework
Thursday 2/2/2023
Unit 2 Marketing Basics (Unit Review)
Learning Objective(s):
1-Students will review for an assessment on marketing basics concepts.
2-Students will begin to think about defining what “success” looks like in the key areas of their life.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-8: Utilize pricing strategies to maximize return and meet customer’s perception of value.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the five economic utilities? Give an example of each.
Soft Skills Activity:
1-Students will write their home address in print. (partner check for legibility)
Opening:
2-Graphic Organizer (Circle Chart)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-3-2-1 Feedback Activity (3 Things Learned, 2 Fun Facts, 1 Question You Still Have)
Employability Skills Activity (Definition of Success):
7-Definition of Success Activity
Homework:
Study for Unit 2 Part 1 Test (Marketing Basics)
Friday 2/3/2023
Unit 2 Marketing Basics (Unit Test)
Learning Objective(s):
1-Students will complete an assessment on marketing basics concepts.
2-Students will participate in role play activities to learn how to properly greet co-workers.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What categories can be used to establish customer profiles of target markets?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Quick Unit Test Review (Vocabulary Review Worksheet)
Work Period:
3-Unit 2 Part 2 Test (Marketing Basics)
Closing:
4-Headlines (Students will create a Newspaper Headline summarizing the Unit)
Employability Skills Activity (Role Play Activity):
5-Workplace Role Play Activity (Greetings When Arriving To The Office)
Homework:
No Homework
Marketing Principles Lesson Plans (January 23-27, 2023)
Monday 1/23/2023
Unit 2 Marketing Basics (SWOT Analysis)
Learning Objective(s):
1-Students will learn how to conduct a SWOT Analysis.
2-Students will become more comfortable in the various environments they will be experiencing as they move from high school.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What does each of the letters in ‘SWOT’ Analysis stand for?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-TILT Reflective Response Activity. (Today I Learned To …)
Employability Skills Activity (Etiquette):
7-Etiquette Activity (Meet and Greet)
Homework:
No Homework
Tuesday 1/24/2023
Unit 2 Marketing Basics (PEST Analysis)
Learning Objective(s):
1-Students will learn how to conduct a PEST Analysis.
2-Students will become more comfortable in the various environments they will be experiencing as they move from high school.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What do each of the letters in ‘PEST’ Analysis stand for?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills Activity (Etiquette):
7-Etiquette Activity (Conversation)
Homework:
No Homework
Wednesday 1/25/2023
Unit 2 Marketing Basics (Elements of the Marketing Plan)
Learning Objective(s):
1-Students will learn how to write a Marketing Plan.
2-Students will learn that mature behavior is required in a professional setting.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the elements of a Marketing Plan?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Class Discussion (Follow-Up on Closing Questions from the previous day)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills Activity (Connecting Life and Careers):
7-Connecting Life and Careers Activity (Behaving Responsibly)
Homework:
No Homework
Thursday 1/26/2023
SUBSTITUTE LESSON PLANS
Employability Skills (Behaving Responsibly)
Learning Objective(s):
1-Students will learn that mature behavior is required in a professional setting.
Standard(s):
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are some characteristics of being an adult?
Soft Skills Activity:
1-Students will write their home address in print. (partner check for legibility)
Opening:
2-Graphic Organizer (Circle Chart)
Work Period:
3-Review Lesson Scenarios
4-Complete Response Sections at the end of each scenario.
5-View Workplace Etiquette Video (Stop at 6:03): https://www.youtube.com/watch?v=nYTkI9b0R_I
6-Write a one paragraph summary on Do’s and Don'ts in a Workplace Environment
Closing:
7-3-2-1 Feedback Activity (3 Things Learned, 2 Fun Facts, 1 Question You Still Have)
Homework:
No Homework
Friday 1/27/2023
SUBSTITUTE LESSON PLANS
Employability Skills (Behaving Responsibly)
Learning Objective(s):
1-Students will also learn that decisions made today can have lasting consequences.
Standard(s):
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What characteristics may endanger a person's career?
Soft Skills Activity:
1-Students will write their home address in print. (partner check for legibility)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3-Review Lesson Scenarios
4-Complete Response Sections at the end of each scenario.
5-View Workplace Etiquette Video (6:03-11:42): https://www.youtube.com/watch?v=nYTkI9b0R_I
6-Write a one paragraph summary on Do’s and Don'ts in a Workplace Environment
Closing:
7-Headlines (Students will create a Newspaper Headline summarizing Unit)
Homework:
No Homework
Marketing Principles Lesson Plans (January 16-20, 2023)
Monday 1/16/2023
NO SCHOOL
Tuesday 1/17/2023
Unit 2 Marketing Basics (Market Identification)
Learning Objective(s):
1-Students will learn the 4 P’s of the Marketing Mix.
2-Students will understand the importance of building a positive reputation as an individual and as an employee.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What is the marketing strategy for each of the 4 P’s of the Marketing Mix?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills Activity (Personal Brand):
7-Personal Brand Activity (Gather Information: Ask chosen people how they would describe you)
Homework:
No Homework
Wednesday 1/18/2023
Unit 2 Marketing Basics (Unit Review)
Learning Objective(s):
1-Students will review for an assessment.
2-Students will understand the importance of building a positive reputation as an individual and as an employee.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What is the goal of Market Segmentation?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Class Discussion (Follow-Up on Closing Questions from the previous day)
Work Period:
3- Marketing Basics PowerPoint Review (HIghlight Notes)
4-Kahoot Unit Review
5-Vocabulary Review Worksheet
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills Activity (Personal Brand):
7-My Personal Brand Activity (Descriptive words and phrases)
Homework:
Study for Test (Unit 2 Marketing Basics: Part 1)
Thursday 1/19/2023
Unit 2 Marketing Basics (TEST)
Learning Objective(s):
1-Students will complete an assessment on Illuminate.
2-Students will understand the importance of building a positive reputation as an individual and as an employee.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What categories can be used to establish customer profiles of target markets?
Soft Skills Activity:
1-Students will write their home address in print. (partner check for legibility)
Opening:
2-Quick Test Review
Work Period:
3-Unit 2 Marketing Basics Test (Part 1)
4-Marketing Applications Activity
Closing:
6-T-Shirt Design (Sketch a T-Shirt Design that summarizes the Unit)
Employability Skills Activity (Personal Brand):
7-My Personal Brand Activity (Improving your personal reputation)
Homework:
No Homework
Friday 1/20/2023
Unit 2 Marketing Basics (Unit Project)
Learning Objective(s):
1-Students will complete a project demonstrating their knowledge of the economic utilities concept.
2-Students will complete a project displaying their current reputation and how they can continue building a positive reputation
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What categories can be used to establish customer profiles of target markets?
Soft Skills Activity:
1-Students will Type the Objective and Standard. (Focus on not looking at fingers when typing)
Opening:
2-Closing the Achievement Gap Activity (Review Standards Mastered and Not Mastered on the Unit Test)
Work Period:
3-Review Economic Utilities Unit Project
4-Complete Economic Utilities Unit Project (Individual or Group Project)
Closing:
6-Headlines (Students will create a Newspaper Headline summarizing the Unit)
Employability Skills Activity (Personal Brand):
7-My Personal Brand Project
Homework:
No Homework
Marketing Principles Lesson Plans (January 9-13, 2023)
Monday 1/9/2023
Unit 2 Marketing Basics (The Scope of Marketing)
Learning Objective(s):
1-Students will learn the elements of the marketing process.
2-Students will learn how classroom rules will help prepare them for workplace expectations.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What elements are involved in the marketing process?
Soft Skills Activity:
1-Students will write the objective, standard and essential question. (partner check for legibility)
Opening:
2-Imagine Brainstorming Activity
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Case Study/Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-TILT Reflective Response Activity. (Today I Learned To …)
Employability Skills Activity (Rules and Expectations):
7-Class Discussion: Classroom and Workplace Rules and Expectations
Homework:
No Homework
Tuesday 1/10/2023
Unit 2 Marketing Basics (7 Core Functions of Marketing)
Learning Objective(s):
1-Students will learn the seven core functions of marketing.
2-Students will learn the different consequences for not following classroom and workplace rules.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the seven core functions of marketing?
Soft Skills Activity:
1-Students will write their full name in print 5 times. (partner check for legibility)
Opening:
2-Graphic Organizer Activity (K-W-L Chart)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Case Study
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Parking Lot Activity (On a Sticky Note: Write one thing accomplished or one question you still have)
Employability Skills Activity (Rules and Consequences):
7-Class Discussion: Classroom and Workplace Rules and Consequences
Homework:
No Homework
Wednesday 1/11/2023
Unit 2 Marketing Basics (The Marketing Concept)
Learning Objective(s):
1-Students will learn the importance of Customer Relationship Management.
2-Students will understand the importance of building a positive reputation as an individual and as an employee.
Standard(s):
MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What does CRM stand for and why is it important to companies?
Soft Skills Activity:
1-Students will write their signature 5 times. (partner check for legibility)
Opening:
2-Class Discussion (Follow-Up on Closing Questions from the previous day)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Marketing Application Activity
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-Thumbs Up Thumbs Down Activity
Employability Skills Activity (Personal Brand):
7-My Personal Brand Activity (Describe yourself)
Homework:
No Homework
Thursday 1/12/2023
Unit 2 Marketing Basics (Marketing and The Economy)
Learning Objective(s):
1-Students will learn the benefits of the five economic utilities.
2-Students will understand the importance of building a positive reputation as an individual and as an employee.
Standard(s):
MKT-MP-5: Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
MKT-MP-1: Demonstrate employability skills required by business and industry.
Essential Question:
What are the five economic utilities? Give an example of each.
Soft Skills Activity:
1-Students will write their home address in print. (partner check for legibility)
Opening:
2-Graphic Organizer (Circle Chart)
Work Period:
3- Marketing Basics PowerPoint Review (Take Notes)
4-Kahoot Lesson Review
5-Learning Stations: (Article Review, Quizlet, Kahoot, Instructional Video, Re-Teaching Group)
Closing:
6-3-2-1 Feedback Activity (3 Things Learned, 2 Fun Facts, 1 Question You Still Have)
Employability Skills Activity (Personal Brand):
7-My Personal Brand Activity
(Choose a teacher, parent and friend: How do you think they would describe you)
Homework:
No Homework
Friday1/13/2023
NO SCHOOL
